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Dads4Daughters
School news | Posted 15.03.2017

Dads4Daughters Day

Fathers working at some of the UK’s largest organisations are being asked to take an unconscious bias test as part of a nationwide drive to eradicate gender inequality in the workplace.

Today, Wednesday 15 March, sees the first National Dads4Daughters Day, when fathers across the country are being asked to take the test and pledge their commitment to greater equality in the workplace for current and future generations of daughters.

UBS, Aviva, Ernst & Young, Spencer Stuart and Accenture are among the City firms which are calling on fathers to back the campaign, which the Girls’ Schools Association (GSA) is promoting with the support of 50 schools up and down the country, including Queen Margaret’s.

As part of the campaign, QM and other GSA schools have undertaken an alumnae survey which shows that:

  • 71% of alumnae have experienced or witnessed gender inequality in the workplace
  • 75% believe men could do more to support women in the workplace
  • 73% believe pay inequality is the most important issue facing women in the workplace
  • 65% say women might not challenge workplace culture for fear it may impact their promotion prospects

To mark the day the supporting businesses are hosting discussions and debates with their staff about how they can tackle gender bias in the workplace, as well as encouraging fathers to take the unconscious bias test.

Launched last year by St Paul’s Girls’ School and inspired by the United Nation’s HeForShe initiative, Dads4Daughters aims to enlist fathers in the achievement of full gender equality in the workplace. It is based on the firm belief that fathers, not just mothers, are in a strong position to effect change. The growing campaign hopes that as many organisations as possible will celebrate the day by asking all fathers to consider whether their workplace is somewhere they would be happy for their daughter to work.

Some of the individual comments from the alumnae survey included:

“What has surprised me is how subtle and innocuous it [gender bias] can be – you sometimes don’t even notice it until all those small moments of difference build up. Only then do you realise the chasm between you and the people you are supposed to be on an equal level to.”

“[I can’t believe] that in 2017 we are even still having this discussion! That grown men, many with wives and daughters, still exhibit sexist attitudes. That people are still sometimes surprised when I say I have an engineering degree.”

“Pay inequality is still an issue nearly 50 years after the equal pay act.”

“The stereotypical idea that women are not as good leaders as men remains in some areas.”

“It seems to be accepted that once you have a family that seems the end of being able to progress up the career ladder. It is very difficult, once you go part time, to develop, which leads to stagnation.”

 Charlotte Avery, President of the Girls’ Schools Association, said:

“Gender bias happens for all sorts of reasons, in all sorts of circumstances, and affects the lives and outlooks of men and women. It can begin in the home, or in the books you read or the TV you watch, and can continue into the workplace. Sometimes this is overt; sometimes it can be extremely subtle. Either way, it can cause significant damage to the confidence, and career choices, of young women.

Hidden bias is especially difficult for women to challenge because often those who display it are completely unaware they are doing so. We hope this test will help men and women to become more aware of any bias they may possess, the negative impact their beliefs can have, and to pinpoint the ways that they can begin to turn around gender bias in their own workplace.”