Register your interest
Please wait...
+44 (0)1904 727600
DSC03362
Academic | Posted 16.11.2016

RebootR through to the next round of the Real Business Challenge

The morning of the challenge, I had actually forgotten that we were doing it. I went up to my dorm to find my friends talking about it, then it hit me. TODAY was the day of the Coca-Cola Real Business Challenge and I didn’t know what to feel. Excited? Scared? Not bothered? We all went down to registration, and then to assembly, then it was time to find out where we were supposed to go, and who would be in my group.

I was in Hogwarts, and I calmed down a little, because I knew where that was. I went up there only to find that it was empty. I actually started to panic as I didn’t want to be late. Luckily I bumped into my friend, and we both went back to the Theatre, which was where we were supposed to be. Phew.

After a teamwork icebreaker task and a quick interactive session on the importance of logos, Mrs Derrig introduced our task for the day, we had to form a company and develop a new, sustainable, healthy juice brand. In addition, we had to present our proposals and the brand via a ten slide PowerPoint presentation to last no more than eight minutes. As Coca-Cola is a major sponsor of sport, we were also asked to promote the Sport Olympics Great Britain Charity on our final product and point of sale display.

We wasted no time and headed to Hogwarts, our meeting room for the day. We quickly sorted out company roles,  I was selected to be the Financial Director alongside Anna.

The next step was to come up with our product idea and design. After a lot of ideas were thrown around and a lot of market research and discussion, we came up with ‘RebootR’, a natural sports drink, with the main flavours being dragon fruit and mint.

While the PowerPoint presentation was being made and information was being gathered, Anna and I were working together on the financial side of the project. After a lot of trial and error, we had completed the finances and I felt like a huge weight had been lifted off of my shoulders. We were dealing with a production budget for 900,000 litres. We calculated a unit profit of £1.26 for Coca-Cola.

After a quick lunch, it began to get really hectic. It was a rush to get the presentation finished by the deadline, and finish the script and rehearse our presentation. Eventually we completed everything and, with just a couple of paper dragons to finish off, we were ready.

RebootR was the fourth presentation and I must admit, they were all amazing. I did think EnergeX was going to win, so, when they called out our team’s name, I was really surprised. Then it sunk in. We did it. We won. We will be representing the School in this national competition. I was so happy and so proud of all the work that everyone had put in. On reflection, the day provided us with a great opportunity to develop much needed enterprise skills; teamwork, time management and meeting deadlines, problem solving, communication, planning and organising, initiative, financial capability, technology, analysing and investigating, and commercial awareness.  Thanks to Coca-Cola, Mrs Derrig, Mrs Nadin and all of the QM staff for a great day. I can’t wait to do it again.

By Florence Wills YIII.

DSC03386